Legal video levels and accurate color balance
Clean and clear audio with consistent volume levels
Accurate spelling for all text
Accurate placement of graphics
Proper application of brand standards
Consistent tone, style and message
And the overall edit for pacing and accuracy
Shoot pad on every shot, capture 5 seconds before and after the primary action.
Words are cheap, production is not – Keep scripting clear and concise.
Continuity in framing, position, and shot size.
Don’t let a beautifully shot scene distract or overpower the message.
Never get too attached to any specific element of production, be willing to cut anything.
Only capture and use clean, clear audio.
Use effects only when needed to support tone and style.
The quality of your production is determined by the weakest link in the workflow.
Apply complimentary color harmony utilizing various color wheel styles.
Respect copyright and fair use laws when using third-party images, sound, and b-roll.