You can see what average percentage of your video is being watched.
When they stop and rewind to watch a specific scene again.
And when the viewers simply stop watching.
What do you hope to achieve with your video?
Who is your target audience, or the audience you want to target with your video?
Identify your core message.
Are you establishing your brand or selling a product or service?
How long will your video need to be and how many videos should be produced?
If your message has multiple bullet points, consider a video for each point.
Consider custom videos reflecting expectations of the final destination.
What style or approach should your video take?
Image or branding videos should reflect the personality of the company.
Consider your target audience viewing habits and expectations.
How will you track viewers and measure success?