Welcome to the Top 10 Video Marketing Trends of 2022 Countdown!
In this year of the water tiger, one thing holds true: To improve image, increase awareness, boost sales, or encourage engagements… video must be part of your brand marketing strategy. It’s predicted, this year viewers will consume an average 100 minutes of internet video every day!
Applying the latest trends to your professional video productions, will help you gain every advantage in the highly competitive world of online video.
Now, let’s count down the top ten video trends for 2022!
#10 - Interactive Demonstrations
Think “live state fair booth demonstration” for your organization, product, or service. Providing a live demonstration on Facebook or YouTube, viewers can chat questions for you to answer in real-time. You can even introduce a fun, friendly brand image by providing a behind the scenes tour or by sharing your favorite family recipe.
#9 - Personalized Videos
When writing an email, consider including a quick personalized video to stand out. With cell phone and laptop cameras, it’s easier than ever to record a short video message for that next message. It doesn’t need to be fancy, just friendly, polite, and to the point.
#8 - Webinars
Webinars allow large groups to engage in live online discussions or training events while sharing audio, documents or slides. Participating can be open to all or restricted; You can even charge a fee for access.
#7 - Vlogging
Vlogging is all about taking the traditional written blog and converting it into a video presentation similar to a single story or topical newscast. It can be live or edited video, posted on social media and your blog page, or even used as part of a podcast.
In fact, the video we created for this article would be considered a Vlog!
#6 - Live Stream Events
Audiences are drawn to the urgency of live production. The “anything can happen” appeal of going live adds a layer of authenticity and honesty. It also allows instant interactive Q&A with your viewers. Facebook Live and YouTube are the leading free live broadcast options, but others like Vimeo, Instagram Live, and LinkedIn Live offer niche alternatives for different audiences.
#5 - Social Media Stories
Currently gaining in viewing popularity, stories focus on core storytelling. Sharing one topic with a clear beginning, middle, and end. They can be a single video or series, and vary from 15 seconds to 3 minutes.
Here’s an example of Social Media Stories we produced for The Designated Drinker Show was the “Cocktail Drink Recipe” series.
#4 - Flash Video Ads
As attention spans shorten, so does the time we have to capture that attention. Similar to micro-videos, 5-15 second flash ads promote one message, event, service, or product.
Take a look at a few examples from our Big Picture “Happy” promotional campaign.
#3 - Video Podcasts
With everything going video on the internet, podcasts are now doing the same. They can range from a few minutes to full-length programs. The best part, you can also provide an audio version of your podcast without much additional effort.
#2 - Micro Videos
The popularity of TikTok has sparked the rise of micro videos, which offer one visual message or feeling in 5-10 seconds for use as an ad or social media post.
With an audience flipping through countless videos on most social platforms, you have 3 seconds to capture the attention of the viewer.
#1 - Vertical Video
When 94% of mobile device users hold their phones vertically, it makes sense to utilize the vertical format. Recent surveys reveal higher engagements and longer viewer retention, with predictions vertical video views will surpass horizontal views in 2022.
Another video trend to consider in the highly competitive world of online video… YouTube Shorts was recently created to offer video uploads up to 60 seconds in competition with TikTok. While TikTok recently expanded to 10 minute video uploads to compete with YouTube.
Applying any or all of these top trends to your video marketing and promotion efforts will help your brand stand apart.