When you create a video, you’re inviting the viewer to join you for a captive conversation.

By watching your video, the viewer is agreeing to watch and listen. It’s a unique medium with great potential, and it provides the greatest opportunity to introduce your brand and convey your message.

In this social media era, video has become the most effective marketing tool available, as it offers superior marketing ROI over any other option.

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Videos are 53 times more likely to generate first-page rankings than other traditional SEO techniques.

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Internet Video By The Numbers

According to Social Media Week, more than 83% of mobile and desktop internet users view video content. 79% watch videos every week. And more than half of all users watch videos on a daily basis.

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Top 10 Video Marketing Trends for 2022

Micro Videos

The popularity of TikTok has sparked the rise of micro videos. One visual message or feeling in 5-10 seconds for use as an ad or social media post.

Video Podcasts

With everything going video, podcasts are now doing the same. They can range from a few minutes to full-length programs.

Live Stream Events

The “anything can happen” appeal of going live adds a layer of authenticity and honesty. It also allows instant interactive Q&A with your viewers.

Social Media Stories

You can add interactive depth while focusing on the storytelling of your video. They can be a single video or series, and vary from short to long-form.

Vlogging

Taking the traditional blog and converting it into a video presentation similar to a single story presentation or newscast.

Flash Video Ads

As attention spans shorten, so does the time we have to capture that attention. 5-15 second ads are part of the solution.

Vertical Video

When 66% of internet video is viewed with mobile devices, it can make sense to present a video in the vertical format.

Webinars

Streaming your seminar can be a cost-effective way to expand your audience. You can charge a fee for access or allow access for free.

Personalized Videos

Instead of writing an email or letter, personalized videos are created for individual people or small groups. The best example of this is Cameo.

Interactive Demonstrations

Think Home Shopping Network for your product or service, providing a live demonstration while viewers chat questions for you to respond to in real-time.

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